📊 Executive Summary
CA$1,938
Total Spend
10,499
Impressions
351
Clicks
3.34%
CTR
10
Conversions
CA$194
Cost/Conv
✅ Good News: You have 10 conversions this month! Your "private driver services" keyword is a star performer with 8.11% conversion rate and only CA$90.44 cost per conversion.
🚨 Issue: 120+ of your 134 keywords have minimal or zero activity. Only 11 keywords generated clicks this month.
🎯 Campaign Performance
Campaign 1: Mogestic Luxury Car Rental - Calls (Search)
| Status | Limited by budget |
| Budget | CA$65.34/day |
| Impressions | 7,697 |
| Clicks | 248 |
| CTR | 3.22% |
| Cost | CA$1,490.56 |
| Avg CPC | CA$6.01 |
| Conversions | 8 |
| Conv. Rate | 3.23% |
| Cost/Conv | CA$186.32 |
Campaign 2: Campaign #1 (Performance Max)
| Status | Eligible |
| Budget | CA$19.01/day |
| Impressions | 2,802 |
| Clicks | 103 |
| CTR | 3.68% |
| Cost | CA$447.82 |
| Avg CPC | CA$4.35 |
| Conversions | 2 |
| Conv. Rate | 1.94% |
| Cost/Conv | CA$223.91 |
💡 Key Insight: Search campaign drives 80% of conversions with better efficiency (CA$186 vs CA$224 cost/conv) despite higher CPC. Performance Max has lower CPC but also lower conversion rate.
🔑 Top Converting Keywords
These 4 keywords generated ALL 10 conversions:
| Keyword | Clicks | Cost | Conversions | Conv. Rate | Cost/Conv |
|---|---|---|---|---|---|
| private driver services ⭐ | 37 | CA$271.33 | 3 | 8.11% | CA$90.44 |
| chauffeur service | 54 | CA$302.09 | 1 | 1.85% | CA$302.09 |
| long term car hire | 38 | CA$211.16 | 1 | 2.63% | CA$211.16 |
| hire a driver | 33 | CA$265.80 | 1 | 3.03% | CA$265.80 |
❌ Non-Converting Keywords (High Traffic)
These keywords have clicks but ZERO conversions:
| Keyword | Clicks | Cost | Issue |
|---|---|---|---|
| luxury car rental | 22 | CA$45.42 | Landing page mismatch? |
| luxury car hire | 11 | CA$93.48 | Landing page mismatch? |
| car rental weekly rates | 5 | CA$7.03 | Low volume |
| car rental monthly | 5 | CA$25.72 | Landing page mismatch? |
📋 Priority Recommendations
🔴 Critical (Do First)
-
Scale "private driver services" — Your best keyword (8.11% conv rate, CA$90 cost/conv). Increase bids by 20%.
-
Fix or pause luxury keywords — "luxury car rental" + "luxury car hire" = 33 clicks, 0 conversions. Fix landing pages or pause.
-
Optimize "chauffeur service" — Costs CA$302 per conversion. Add negative keywords, use phrase match.
-
Complete advertiser verification — Required to continue running ads.
🟡 High Priority
-
Pause 120+ inactive keywords — They're hurting account quality score.
-
Address budget limitation — Search campaign is "Limited by budget." Increase budget or reduce CPC bids.
-
Add negative keywords — Block taxi, cab, dealership, evo, modo, and competitor brands.
🟢 Medium Priority
-
Rename "Campaign #1" — To something descriptive like "Mogestic Performance Max"
-
Test Performance Max scaling — Lower CPC (CA$4.35) could work with volume
📈 Quick Wins
If you do only 3 things:
- Increase bids on "private driver services" by 20%
- Pause "luxury car rental" and "luxury car hire" temporarily
- Add negative keywords to "chauffeur service"
Projected result: Reduce cost per conversion from CA$194 to ~CA$140, increase monthly conversions from 13 to 18.
📊 Scorecard
| Account Structure | Fair | Too many inactive keywords |
| Budget Efficiency | Fair | Limited by budget |
| Conversion Performance | Good | 10 conversions, strong top performer |
| Keyword Optimization | Poor | 120+ inactive keywords |
| Overall Health | Good | 83.7% optimization score |