📊 Executive Summary
CA$70.32
Total Spend
389
Impressions
15
Clicks
3.86%
CTR
CA$4.69
Avg CPC
0
Conversions
🚨 Critical Finding: 128 of 134 keywords (95.5%) have zero impressions and zero cost. Only 3 keywords are generating traffic.
🎯 Campaign Overview
Campaign 1: Mogestic Luxury Car Rental - Calls
| Status | Limited by budget |
| Budget | CA$65.34/day |
| Type | Search |
| Optimization Score | 81.6% |
| Impressions | 230 |
| Clicks | 8 |
| CTR | 3.48% |
| Cost | CA$51.71 |
| Avg CPC | CA$6.46 |
Campaign 2: Campaign #1
| Status | Eligible |
| Budget | CA$19.01/day |
| Type | Performance Max |
| Optimization Score | 89.6% |
| Impressions | 159 |
| Clicks | 7 |
| CTR | 4.40% |
| Cost | CA$18.61 |
| Avg CPC | CA$2.66 |
🔑 Keyword Performance
Out of 134 total keywords, only these 3 are generating traffic:
| Keyword | Match Type | Impr. | Clicks | CTR | Cost | Avg CPC |
|---|---|---|---|---|---|---|
| chauffeur service | Broad | 61 | 4 | 6.56% | CA$43.04 | CA$10.76 |
| long term car hire | Broad | 32 | 2 | 6.25% | CA$5.00 | CA$2.50 |
| luxury car rental | Broad | 16 | 1 | 6.25% | CA$2.16 | CA$2.16 |
⚠️ Note: "chauffeur service" alone consumes 61% of your total budget at CA$10.76/click.
🔍 Search Terms Analysis
Your ads appeared for 73 different search queries. Here are some examples:
✅ Relevant Searches
- luxury car rental surrey
- exotic car rentals
- chauffeur service
- private drivers
- rolls royce cullinan for rent
❌ Irrelevant/Competitor Searches
- enterprise car rental (multiple variants)
- hertz yvr, avis vancouver
- lyft, yellow cabs, vancouver taxis
- evo number, modo car
- mercedes dealership vancouver
📋 Action Items
🔴 Critical (Do Immediately)
-
Complete advertiser verification — Required to continue running ads. Currently flagged in account.
-
Pause 128 inactive keywords — 95.5% of keywords have zero activity. This hurts account quality score.
-
Add negative keywords — Block competitor brands (enterprise, hertz, avis, lyft) and irrelevant terms (taxi, cab, dealership, evo, modo).
-
Set up conversion tracking — Currently showing 0 conversions. Cannot optimize without proper tracking.
🟡 High Priority
-
Optimize "chauffeur service" keyword — Costs CA$10.76/click (61% of budget). Test phrase/exact match or add negatives.
-
Address budget limitation — Main campaign is "Limited by budget." Increase budget or reduce bids.
-
Review landing pages — 15 clicks, 0 conversions suggests landing page issues.
🟢 Medium Priority
-
Rename "Campaign #1" — Use descriptive name like "Mogestic Performance Max"
-
Consider budget reallocation — Performance Max has lower CPC (CA$2.66) vs Search (CA$6.46)
📈 Scorecard
| Account Structure | Fair | Too many inactive keywords |
| Budget Efficiency | Fair | Limited by budget, high CPC |
| Targeting | Poor | Many irrelevant searches |
| Conversion Tracking | Poor | No conversions recorded |
| Optimization Score | Good | 83.7% overall |